Firefly
From June 24 to 29, Portuguese startup Thowra presented its first product, Firefly, at Eurobike 2025 in Frankfurt — the leading European event for cycling and urban mobility. The innovative device drew significant attention and received highly positive feedback from both professionals and users. Firefly is a helmet-mounted, hands-free LED signaling system that allows cyclists […]
Bringing a product like Firefly to life — a hands-free, helmet-mounted LED turn signal — takes more than a good idea. It takes time, resources, community support, and a belief that people actually want what you’re building. That’s why we chose crowdfunding to launch our product “Firefly”, and not a traditional go-to-market strategy. Here’s why that decision made sense […]